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These robust toolkits are your detailed roadmaps to business sucess.
Watch party playbook
The 2026 Watch Party Playbook published by the Seattle Sports Commission and Seattle FIFA World Cup 26™ Local Organizing Committee, provides guidance for hosting public viewing parties for the FIFA World Cup 26™.
The community brand is the shared visual and messaging identity that represents Seattle as a unified, welcoming, and authentic destination before and during the FIFA World Cup 26™. It’s designed for partners, businesses, and organizations.
This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities, and thrive beyond the event.
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