Seattle is about to step onto the global stage. As a host city for the FIFA World Cup 2026, we will welcome hundreds of thousands of international visitors ready to experience not just the matches, but the city itself.

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This Hospitality Playbook is built for that moment. It gives restaurants, hotels, bars, and frontline teams the tools to serve with awareness and intention, breaking down cultural insights, service expectations, and real-world nuances across countries like Australia, Belgium, Egypt, and Germany. From understanding tipping differences to accommodating dietary needs and group dynamics, it helps turn everyday interactions into lasting impressions. Nearly two-thirds of World Cup visitors return within five years, which makes every interaction count.

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